skid.agency / about

Breaking Into the
Future of Marketing.

A collision of vision and expertise sparking a new era in integrated marketing powered by AI.

Some years ago, two minds on the cutting edge of their respective fields met: Silvana Rosero, the visionary leader of Laguna Media Group, and Erick Fernandez, a tech-savvy innovator. Their conversation crackled with the potential of a future where human ingenuity and artificial intelligence could join forces to transform marketing. Today, that future becomes reality with Skid.

Skid is more than just an agency; it is a revolution. We believe that the future of marketing lies in the seamless fusion of human creativity and AI-powered insights. By leveraging the power of data, automation, and machine learning, Skid delivers hyper-personalized experiences that resonate deeply with target audiences. From strategy and creative development to media planning and campaign execution, Skid offers a full spectrum of integrated marketing solutions powered by AI since 2023.

Leadership
Silvana Rosero
Silvana Rosero
Chairwoman of the Board
With more than two decades of experience, Silvana has built a reputation for her keen understanding of audience needs and her unwavering commitment to impactful storytelling. At the helm of Skid, she guides the strategic vision, identifying opportunities for customers who can benefit from precise and powerful campaigns.
LinkedIn
Erick Fernández
Erick Fernández C.
CEO & Founder
A pioneer in Digital Marketing and AI, Erick possesses a deep understanding of how technology can be harnessed to personalize, automate, and optimize marketing efforts. As Skid's CEO, he is the driving force behind the agency's AI integration, ensuring every campaign leverages the latest advancements for maximum impact.
LinkedIn
Our Approach
No Vanity Metrics

We obsess over revenue impact, not impressions or likes that do not move your business forward.

Human + Machine

AI amplifies our team's strategic thinking. It never replaces the human judgment that drives real creative decisions.

Always On Budget

On scope, on time, within the numbers agreed. Every single time, without exception.

Full Spectrum

From strategy to execution, we cover every touchpoint so you do not have to stitch together five different agencies.

Ready to Drive
Real Revenue?

Let us put together a free diagnosis of your current marketing situation.